Shanghai Poster: Vintage Decorative Art

Advertisement posters from 1930’s Shanghai have been trendy for a while. We’ve been seeing them in almost all the upscale Asian-fusion restaurants in the Bay Area, such as Straight’s Cafe, Shanghai 1930, and Betelnut.
Here is a site that collects them.
Shanghai Poster: Vintage Decorative Art.

Apparently you can get them from flea markets in New York City for a buck or two a piece (via Zeldman’s Daily Report).

2 thoughts on “Shanghai Poster: Vintage Decorative Art

  1. Reminds me of Betelnut. Wonder when modern advertisers are going to recycle this style of poster. Maybe they have but I just don’t know about it.

    Posters are not the ground zero of advertising these days I guess. Actually I’ve never really thought about posters all that much.

    What does Zhou Mi have to say about posters vs. magazine ads vs. newspaper ads vs. radio and tv commercials. What other advertising modalities are there?

  2. Zhou Mi’s Answer (See below in Chinese):
    Based on my working experience:

    Quantity-wise Newspaper’s Ads is number one because of its large circulation, fast refresh cycle, relatively low cost, and effectiveness.

    Magazine Ads is also popular, relatively effective. Magazine tends to have the most accurate targeted-audience.

    TV ads is the most powerful, lively, and has a large coverage. But its high cost and media fee made it the primary target whenever our clients are looking for cost-cutting areas.

    Recently we are doing lots of DM (Direct Mail) Ads. Mostly are sent directly to the customr home. The result is bad as we all know what we do with junk mail.

    Radio is a relatively cheap media. We’ve done a few of that, too. But mostly it is done as part of a campain. Most people think it is an outdated methods. The audience numbers are diminishing.

    The last but not the least are outdoor bulletin board (Posters are very almost non-existence) and endorsement. Endorsement is more affective between the two.

    I think whichever advertisement method to use largely depends on the merchant’s business. It is hard to do generalization.
    On Tue, 09 Sep 2003 17:09:04 -0400, zhoumi wrote
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