Why is MSN so popular in China?

I’ve often wondered how did MSN become so popular in China all of sudden.

One example to look to is Microsoft, where its MSN China site is a joint venture with Shanghai Alliance Investment, a major city investment firm run by Jiang Mianheng, son of former Chinese President Jiang Zemin.

Microsoft’s China business mainly took off after that particular partnership was forged, Yu noted.

via The Reuters

So that is why! :O